Update: 30.01.2024
Last week: 3 week 2024 (15.01.2024 - 22.01.2024)
Last full month: December 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 720 | 8.5% | 11.2% | -0.6 | 15 192 871 | 9.0% | 9.8% | -0.5 | 13.9% |
| MoM | 31 269 | -16.0% | 10.1% | -0.4 | 66 531 133 | -12.5% | 8.5% | -0.3 | -13.0% |
| YTD | 16 956 | 24.1% | 11.1% | 2.3 | 37 846 386 | 54.4% | 9.6% | 2.2 | -1.7% |
| MAT | 344 133 | 36.2% | 9.2% | 1.9 | 670 154 252 | 44.5% | 7.8% | 1.6 | 7.5% |
| BRAINMAX | |||||||||
| WoW | 931 | -9.0% | 100.0% | 0 | 3 324 005 | -9.0% | 100.0% | 0 | -9.0% |
| MoM | 5 466 | 0.9% | 100.0% | 0 | 19 416 190 | 0.6% | 100.0% | 0 | 0.9% |
| YTD | 2 815 | 112.6% | 100.0% | 0 | 9 935 061 | 121.8% | 100.0% | 0 | 112.6% |
| MAT | 48 142 | 318.2% | 100.0% | NA | 166 453 689 | 346.9% | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 16 441 | 5.0% | 43.4% | 0.4 | 53 021 308 | 5.4% | 35.9% | 0.5 | 4.0% |
| MoM | 62 376 | -4.0% | 45.8% | -0.1 | 202 435 833 | -1.0% | 39.3% | 0 | -3.8% |
| YTD | 44 425 | 4.6% | 43.7% | 2.3 | 146 102 407 | 13.8% | 36.4% | -1 | -0.9% |
| MAT | 871 012 | 25.4% | 45.0% | 2.7 | 2 709 359 146 | 33.1% | 39.6% | 2.8 | 18.0% |
| MIGRENIUM | |||||||||
| WoW | 12 301 | 3.1% | 0.5% | 0 | 3 281 769 | 5.4% | 0.6% | 0 | 3.8% |
| MoM | 46 866 | 3.5% | 0.4% | 0 | 10 783 826 | 10.7% | 0.4% | 0 | 16.0% |
| YTD | 32 115 | -9.6% | 0.5% | -0.2 | 8 306 920 | 28.8% | 0.5% | 0 | 22.4% |
| MAT | 638 168 | 8.8% | 0.6% | 0 | 124 521 940 | 20.2% | 0.5% | 0 | 3.8% |
| MODELAX-N | |||||||||
| WoW | 28 924 | 6.3% | 21.2% | 0.7 | 11 474 315 | 6.4% | 12.7% | 0.4 | 2.9% |
| MoM | 98 784 | -13.4% | 16.2% | -3.5 | 36 969 645 | -8.5% | 9.2% | -1.6 | 5.0% |
| YTD | 75 513 | 56.0% | 19.2% | 4.1 | 29 670 814 | 82.9% | 11.3% | 2.3 | 22.8% |
| MAT | 1 195 095 | 191.6% | 18.8% | 11.4 | 396 259 571 | 185.8% | 10.5% | 6.2 | 15.2% |
| REDUXIN | |||||||||
| WoW | 12 689 | 0.8% | 33.5% | -1.1 | 68 265 708 | 1.6% | 46.3% | -1.1 | 4.0% |
| MoM | 42 094 | -5.8% | 30.9% | -0.6 | 217 602 822 | -1.5% | 42.2% | -0.3 | -3.8% |
| YTD | 34 473 | -3.0% | 33.9% | -0.7 | 187 007 623 | 25.5% | 46.6% | 3.2 | -0.9% |
| MAT | 636 782 | 4.5% | 32.9% | -4.2 | 2 911 198 648 | 12.3% | 42.5% | -4.2 | 18.0% |
| REDUXIN FORTE | |||||||||
| WoW | 3 361 | 13.1% | 8.9% | 0.7 | 14 596 351 | 12.2% | 9.9% | 0.7 | 4.0% |
| MoM | 12 346 | -8.9% | 9.1% | -0.5 | 54 179 221 | -2.1% | 10.5% | -0.1 | -3.8% |
| YTD | 8 497 | -1.3% | 8.4% | 0 | 36 938 638 | 16.7% | 9.2% | 0 | -0.9% |
| MAT | 165 901 | 35.5% | 8.6% | 1.1 | 658 795 580 | 42.1% | 9.6% | 1.3 | 18.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 16 956 | 24.1% | 11.1% | 2.3 | 37 846 386 | 54.4% | 9.6% | 2.2 | -1.7% |
| BRAINMAX | 2 815 | 112.6% | 100.0% | 0 | 9 935 061 | 121.8% | 100.0% | 0 | 112.6% |
| GOLDLINE PLUS | 44 425 | 4.6% | 43.7% | 2.3 | 146 102 407 | 13.8% | 36.4% | -1 | -0.9% |
| MIGRENIUM | 32 115 | -9.6% | 0.5% | -0.2 | 8 306 920 | 28.8% | 0.5% | 0 | 22.4% |
| MODELAX-N | 75 513 | 56.0% | 19.2% | 4.1 | 29 670 814 | 82.9% | 11.3% | 2.3 | 22.8% |
| REDUXIN CAPS | 34 473 | -3.0% | 33.9% | -0.7 | 187 007 623 | 25.5% | 46.6% | 3.2 | -0.9% |
| REDUXIN FORTE | 8 497 | -1.3% | 8.4% | 0 | 36 938 638 | 16.7% | 9.2% | 0 | -0.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 344 133 | 36.2% | 9.2% | 1.9 | 670 154 252 | 44.5% | 7.8% | 1.6 | 7.5% |
| BRAINMAX | 48 142 | 318.2% | 100.0% | NA | 166 453 689 | 346.9% | 100.0% | NA | NA |
| GOLDLINE PLUS | 871 012 | 25.4% | 45.0% | 2.7 | 2 709 359 146 | 33.1% | 39.6% | 2.8 | 18.0% |
| MIGRENIUM | 638 168 | 8.8% | 0.6% | 0 | 124 521 940 | 20.2% | 0.5% | 0 | 3.8% |
| MODELAX-N | 1 195 095 | 191.6% | 18.8% | 11.4 | 396 259 571 | 185.8% | 10.5% | 6.2 | 15.2% |
| REDUXIN CAPS | 636 782 | 4.5% | 32.9% | -4.2 | 2 911 198 648 | 12.3% | 42.5% | -4.2 | 18.0% |
| REDUXIN FORTE | 165 901 | 35.5% | 8.6% | 1.1 | 658 795 580 | 42.1% | 9.6% | 1.3 | 18.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 720 | 8.5% | 11.2% | -0.6 | 15 192 871 | 9.0% | 9.8% | -0.5 | 13.9% |
| BRAINMAX | 931 | -9.0% | 100.0% | 0 | 3 324 005 | -9.0% | 100.0% | 0 | -9.0% |
| GOLDLINE PLUS | 16 441 | 5.0% | 43.4% | 0.4 | 53 021 308 | 5.4% | 35.9% | 0.5 | 4.0% |
| MIGRENIUM | 12 301 | 3.1% | 0.5% | 0 | 3 281 769 | 5.4% | 0.6% | 0 | 3.8% |
| MODELAX-N | 28 924 | 6.3% | 21.2% | 0.7 | 11 474 315 | 6.4% | 12.7% | 0.4 | 2.9% |
| REDUXIN CAPS | 12 689 | 0.8% | 33.5% | -1.1 | 68 265 708 | 1.6% | 46.3% | -1.1 | 4.0% |
| REDUXIN FORTE | 3 361 | 13.1% | 8.9% | 0.7 | 14 596 351 | 12.2% | 9.9% | 0.7 | 4.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 31 269 | -16.0% | 10.1% | -0.4 | 66 531 133 | -12.5% | 8.5% | -0.3 | -13.0% |
| BRAINMAX | 5 466 | 0.9% | 100.0% | 0 | 19 416 190 | 0.6% | 100.0% | 0 | 0.9% |
| GOLDLINE PLUS | 62 376 | -4.0% | 45.8% | -0.1 | 202 435 833 | -1.0% | 39.3% | 0 | -3.8% |
| MIGRENIUM | 46 866 | 3.5% | 0.4% | 0 | 10 783 826 | 10.7% | 0.4% | 0 | 16.0% |
| MODELAX-N | 98 784 | -13.4% | 16.2% | -3.5 | 36 969 645 | -8.5% | 9.2% | -1.6 | 5.0% |
| REDUXIN CAPS | 42 094 | -5.8% | 30.9% | -0.6 | 217 602 822 | -1.5% | 42.2% | -0.3 | -3.8% |
| REDUXIN FORTE | 12 346 | -8.9% | 9.1% | -0.5 | 54 179 221 | -2.1% | 10.5% | -0.1 | -3.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "MIGRENIUM"
## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #10"
## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"
## [1] "MIGRENIUM"
## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #10"
## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs